IRIS.TV - video in context.

Contextual Targeting for Video and Connected TV

We unlock the source code of video so that brands can build deeper connections with viewers.

The IRIS-enabled™ Ecosystem

We’ve built an video data ecosystem to create better ad experiences in a connected TV world.

Learn more about our solutions

With cookie deprecation and CTV viewership on the rise, we help our partners stay relevant by delivering IRIS-enabled™ solutions to tackle your biggest challenges.

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Help your clients optimize their programmatic strategies with new, IRIS-enabled™ insights. Provide contextual clarity and efficiency at scale across all video formats.

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Video is better when it is IRIS-enabled™

Our APIs and integrations enable us to ingest video from any CMS and normalize its content metadata for a variety of content programming and digital advertising applications.

"Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer"

Essence Global -
Mike Fisher | VP of Advanced TV & Audio