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Our platform

our platform

Video data connectivy

A single platform unlocking the source code behind every video.

About our platform

Until now, the wealth of data associated with video content has been inaccessible and unactionable. Our video data platform breaks down data silos and brings the power of video-level data to the world.

For CTV and online video content, we structure, connect, and activate video-level data.

Structure Data

Through integrations with any publisher's content management system, we ingest and normalize a video's metadata into a structured dataset and assign it an IRIS_ID, a global content identifier for video-level data.

Connect Data

The structured data and the IRIS_ID are securely shared with our data partners for enrichment with video-level contextual and brand-safety segmentation.

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