Put Every Video in Context.
IRIS.TV helps publishers deliver contextual relevance at scale. IRIS-enabled™ publishers differentiate their video inventory to win budgets and drive higher CPMs through unique and relevant inventory packages.Contact Us
IRIS-enabled™ Premium Publishers and Platforms
Providing video-level content transparency is table stakes for winning video budgets. Yesterday's context tools weren't built for today's streaming world. Traditional contextual analysis only reads page-level text and imagery, providing no insight into the context of a video. In CTV, where there is no page to read, the only available signal provided is at the app-level.
We connect audiences with the content they love and brands with those audiences by enabling you to harness the power of video-level context. Maximize the value of your content by putting every video where it belongs: in context.
“Working with IRIS.TV guarantees and reinforces the virtues of Crackle’s brand-safe environments, allowing our advertisers to seamlessly buy our inventory using third-party verified contextual and brand safety data, all of which will now be enabled through the IRIS.TV."
Products and Benefits
Why join the IRIS-enabled™ ecosystem?
Grow revenue at scale.
Relevant content and ad experiences keep your audiences watching and increase the value of your inventory to advertisers.
Activate with Confidence.
With flexible APIs, we’re built on a foundation of deep publisher relationships with proven experience creating video technologies that work.
Video data that delivers actionable insights.
Understand the true value of every video in your library by enriching your content with IRIS-enabled™ data.
Engage Users with Video Intelligence.
Our video recommendation system drives more views, guides your content strategy and makes your site more profitable.