contextual advertising

IRIS-enabled™ Premium Publishers and Platforms

The Problem

Providing video-level content transparency is table stakes for winning video budgets. Yesterday's context tools weren't built for today's streaming world. Traditional contextual analysis only reads page-level text and imagery, providing no insight into the context of a video. In CTV, where there is no page to read, the only available signal provided is at the app-level.

The Solution

We connect audiences with the content they love and brands with those audiences by enabling you to harness the power of video-level context. Maximize the value of your content by putting every video where it belongs: in context.

“IRIS.TV is a world-class product... As a customer, as a vendor, as a business owner, how you engage with it is what determines your future success. It's really right for all kinds of levels of company."

iOne Digital Media -
Damian Benders | VP Video Programming and Business Development iOne Digital Media
Products and Benefits

Why join the IRIS-enabled™ ecosystem?