The IRIS ID
A global unique identifier for every video on any screen.
Marketers can now reach viewers at the exact moment they are watching video in order to increase the relevance, effectiveness, and overall impact of their brand messaging and advertising. This is all achieved while protecting the privacy of end-users, and does not rely on cookies.View Docs
By providing unprecedented transparency and contextual targeting capabilities, publishers increase the value of their video ad inventory while simultaneously protecting their sensitive content data.
Data Partners: Access and Accuracy
Data providers unlock both buy and sell-side contextual and brand-safety targeting for video and CTV via any SSP and DSP using both standard and custom segments.
Ad Platforms: Precision at Scale
Ad Platforms contextually target brand-suitable video inventory for direct, PMP, and open auction campaigns across all screens using any contextual data partner.
Marketers: Engagement, Effectiveness and ROI
Video advertising is brand building. Marketers can protect a valuable investment, win hearts and minds, and drive superior performance and ROI through relevant and brand-suitable contextual alignment.