While your audience is watching, we’re learning, queuing up the perfect next video behind the scenes based on user behavior.
From there, we create highly personalized
streams of video content that keep your audience
engaged and watching more videos, longer.
We call it Adaptive Stream™.
User has to navigate back to menu or app to search for more content
Video publishers are able to engage users for longer and serve more ads
Increased Engagement and Views = More Ad Inventory and Higher Revenues.
IRIS.TV can be used independently or to supplement
existing audience development strategies.
In a 12 month study encompassing 50 million video views, IRIS.TV increased video views per viewer by an average of 47% for a video publisher. IRIS.TV increased video plays from an average of 5.59 to 8.23 per user.
The results were immediate. The day after IRIS.TV’s Adaptive Stream™ was implemented views increased.
Over 50% of those viewers interacted with the player to personalize the viewing experience.
The IRIS.TV Business Rules Engine enables you to programmatically control the viewing experience of your audience in real-time.
Whether it is maximizing ad impressions, video views, engagement, or something specific to your programming strategy, IRIS.TV is configurable to meet your business goals and deliver the right video to the right viewer.
Import IRIS.TV template into your video player CMS
Export your video metadata to IRIS.TV via an RSS, XML, or JSON feed